![]() ![]() ![]() Made of Fusion will include several campaigns under its platform that will take consumers on a journey of exploration. As FUZETEA continues to grow, The Made of Fusion platform has many elements that we can build on for years to come, one that will engage consumers and shoppers in a coherent and consistent way that we will believe will make them fans of FUZETEA.” These platforms will be multi-year and will be global in their nature and we believe this is the right approach for FUZETEA. “At Coca-Cola we are now developing End to End platforms that provide consumers and shoppers rich experiences with our brands and products. Unlike other ready-to-drink teas, FUZETEA is all about the fusion of its three unique ingredients – tea, fruit taste and herb notes – that celebrate the concept of fusion and what that concept brings to the world.” FUZETEA has as many exciting contrasts in its ingredients as the people that drink it and the world they live in. director brand strategy tea said: “We want to celebrate the intricacies and complexities of what makes us human, which perfectly mirrors the complexities and fusion of ingredients within our product. With the RTD Tea category gaining incredible momentum and becoming increasingly more significant in the beverage sector, FUZETEA looks to capitalise on the tea category that grew over 5% last year.įUZETEA, currently in 87 countries globally, outstripped the category last year by growing more than 20% and has aims to continue that momentum over the coming years. The creative team at McCann, working with Coca-Cola and award-winning Egyptian director Ali Ali as well as world-famous photographer Ignacio Ricci, and a team across different continents has produced a campaign that brings to life the fusion of contrasts. 'Active Unwind' is based upon the notion of taking a moment of relaxation, yet remaining energetic and uplifted at the same time. It is this contrasting fusion which the Made of Fusion platform aims to celebrate, with a specific focus on the moment of the ‘Active Unwind’. ![]() This fusion of emotions, mirrors perfectly the FUZETEA product itself, which is a contrasting triad of gentle tea, joyful fruit taste and exciting herb notes. FUZETEA – the ready-to-drink (RTD) Tea from Coca-Cola – is launching a global campaign based on the concept of contrasting fusions building on the insight that the most unique and perfect things in the world, including humans, are not made of one singular thing, but a unique fusion of contrasts.įUZETEA’s Made of Fusion platform, the first ever global creative E2E campaign for the brand, rests on an exciting truth about life, that every celebratory moment as well as the most emotional experiences in our lives, are actually a perfect blend of the good, the bad and the surprising. ![]()
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